Video Marketing Companies: An Introduction

Video Marketing Companies: An Introduction

As a small business, you’re always trying to stay on top of marketing and advertising. The need to drum up new business is persistent, and your success depends on your ability to attract new customers and keep up positive relationships with your old ones. One of the best marketing techniques currently available to us is video content marketing (VCM), and one of the best ways for businesses to produce VCM is to work with video marketing companies. As a small businessperson, there’s no denying the power of SEO video marketing. By 2019, video traffic will be 80% of all consumer traffic on the Internet. People who use VCM grow their sales up to 49% faster than those who don’t. Video marketing and SEO is the fastest-growing marketing segment on the Internet. But what exactly is video content marketing? In short: Video Content Marketing → the use of promotional and informative videos to market and advertise your business or brand These videos can take many forms, including: Informational videos about your brand or product How-to’s or demos showing how to use your product Promotional videos showcasing your brand Commentary videos on a trend or event that connects to your brand or product Review videos that showcase a positive review from a satisfied customer Q&A videos on some aspect of your brand or product Live coverage of a special event If you’ve decided that you want to harness the power of video marketing strategy, the logical next step is to find a company that can help you produce your videos. But there are a couple of different types of video marketing...
How To Promote Your YouTube Channel Using Blogging

How To Promote Your YouTube Channel Using Blogging

Having YouTube subscribers is a great way to reach a wide variety of customers who might not otherwise be exposed to your brand. However, if you want your channel to have a truly global reach, it’s best to use targeted YouTube marketing. Did you know that one of the most effective ways to figure out how to promote your YouTube channel is by using your own business blog? Read on for some great advice on how to get more subscribers on YouTube and build interest in your YouTube channel. How To Use Your Blog To Get More Views On YouTube Add a widget to your blog sidebar The sidebar of your blog’s homepage is a great place to promote your social media campaigns, and YouTube is no exception. If you want to advertise your YouTube channel on your blog sidebar, you have two options: You can place a YouTube subscription widget on the sidebar, which allows readers to subscribe automatically to your channel. This widget will display your channel’s # of current subscribers, # of channel views and “subscribe” button. If you don’t have many subscribers and want to keep that information private, on the other hand, you can include a YouTube icon with a link to your channel. Both of these widgets should be available through your blog’s hosting site, like WordPress. Add a widget to your “About Me” page Your blog’s “About Me” page is a great place to further increase YouTube subscribers. You can place a widget on the page which gives people the opportunity to opt in to your channel or explore the videos on...
Digital Asset Management Tools for Video Marketing

Digital Asset Management Tools for Video Marketing

At this point, you’ve probably put a lot of effort into your video marketing strategy. And now you’ve got a huge bunch of videos clogging up your hard drive. If you want to make room for the other apps and software you need to run your business, you may want to explore digital asset management tools as a support for your computing needs. What is digital asset management? Digital asset management (DAM) software is the perfect storage solution for small business owners looking for maximum disk space. DAM is a name for software that: Organizes, stores and retrieves photos, music, videos, animations, podcasts and other multimedia content in the cloud (online) Manages digital rights and permissions for this content DAM creates a digital archive, complete with a search engine and a database that organizes your multimedia content. Most DAM software has multi-user functionality, meaning that it can be accessed at any time by more than one person. At its simplest, DAM is a set of database records with summaries that allow you to search and manage content, better known as metadata. By using digital asset management tools, you can store your videos safely and securely in an online archive. In addition, you can access them easily by searching for them using features like the file name, format, means of encoding, or rights of access. This ease of access can help your brand consistency, optimize your workflow, and help you achieve faster turnaround times for projects. Easy access to your videos can also help you repurpose videos more efficiently, allowing for a more effective video marketing strategy. So what are...
Video Marketing Strategy Ideas: 8 Top Tips

Video Marketing Strategy Ideas: 8 Top Tips

When you’re creating a video marketing strategy, it can be tedious to come up with original ideas for video content, week after week. If you want a solid video content strategy, how can you come up with good ideas for videos? Look no further – this guide to 8 of the top types of video posts is the key to maximizing your video content marketing. Read on below for amazing video ideas that will have you increasing your sales conversion rate in no time! 1.Explainer/Introductory This type of video introduces your brand and showcases your products or services. Tremendous potential exists for a wide range of videos in this genre, since your brand is probably positioned uniquely in the market and reflects a well-developed concept. Explainer and introductory videos can explore: Your corporate philosophy and mission What makes your brand different from others on the market Any distinctive products or services you offer Any unusual qualifications or certifications you have Proprietary technologies or systems Different divisions of your company Special projects Social enterprise or philanthropic initiatives Highlights of your relationship with the community 2. Product Demos If you have a line of products, you can showcase them through video posts that demonstrate how they are used or consumed. You could even create a video showing how to use your product in a new or innovative way. You can also create a “compare and contrast” video that pits your product against a major competitor, analyzing which is more effective. 3. Thought Leadership As a manufacturer or service provider, your expertise may represent the cutting-edge in your particular field. It also...
SEO Optimization Tools For Small Business

SEO Optimization Tools For Small Business

For advertising or marketing your small business online, search engine optimization (SEO) is an essential strategy. With the right SEO optimization tools, your company can land at the top of search engine results pages (SERPs) on important search engines like Amazon, Yahoo! and Google. Showing up first in search for an important keyword can make the difference between high-performing and lackluster sales. SEO analysis can be complicated and time-consuming, requiring large amounts of personnel, procedures and software. Previously, it could take up to a full year to fully optimize a website for SEO, and you would need to constantly update it afterwards. Even today, there are as many ways to optimize a website as there are SEO experts, and if you want to stay competitive you have to use as many ways as you can. Although you may still want to keep up with SEO optimization on your own, you can also use an SEO analysis tool on the market that allows you to automate your SEO efforts. These new SEO optimization tools help you manage your backlinks, analyze your website’s performance and stability, automate your social media, and find the perfect keywords to enhance your content strategy. Read on for a quick guide to four of the best SEO automation tools on the market today. SE Ranking SE Ranking is a general SEO automation tool that helps you: keep track of backlinks on both yours and others’ websites perform keyword research keep track of your rankings in search audit your website for vulnerabilities that may be stopping you from ranking high in search It’s a great all-inclusive tool...