Marketing Automation Tools For Small Business

Marketing Automation Tools For Small Business

As a small business, you’re always trying to increase sales. Staying on top of marketing means keeping up with SEO, running ad campaigns, and developing a sales funnel of targeted e-mails and other strategies that keep your business in the minds of potential customers. You may often dream of marketing automation tools that can streamline the entire process and save you time and effort. Luckily, such tools exist! Marketing automation platforms offer a streamlined, one-stop option for managing your marketing campaigns. Ranging from bare-bones free services to programs costing thousands of dollars a month, there’s something for everybody. These platforms offer a range of customized services: E-mail automation using multiple sales funnels, engagement monitoring (click-open rate, response rate, etc.), behavioral targeting and more Event and project management Predictive analysis Cross-testing and other testing Lead nurturing Social media marketing Read on below for an introduction to several of the best marketing automation tools for small business on the market. HubSpot HubSpot is a popular inbound marketing platform that allows you to attract, cultivate and convert leads through: Blogging Social media monitoring and publishing SEO Email marketing automation Analytics Through one convenient dashboard, you can manage your entire online marketing strategy and develop an effective approach that will bring you a steady stream of business. Marketo Marketo is one of the industry’s only all-in-one marketing automation tools that offers a broad spectrum of services, including: Marketing automation Email automation Digital ad campaigns Social media management Marketing analytics Content analytics Marketo doesn’t offer quotes for its bundles of services, but you can contact them via their website for more information. Pardot Pardot...
The Advanced Guide to Youtube SEO Tips and Techniques Part 1

The Advanced Guide to Youtube SEO Tips and Techniques Part 1

Video SEO Tips and Techniques for Youtube Part 1 Part 1  by: Video Optimize Download the PDF Version Youtube Channel “The difference between a Youtube Channel that’s brand new versus one that is 1 year old is really not too much difference at all”. In other words, they do use Channel age…but it’s not very important. Keyword Appears in the Channel Name: This does boost the channel and let Google know what the channel is about, and adds relevancy. Google does bold keywords that appear in any URL. Keywords appear in the comments: A channel that that has keywords in the comments let’s Google know that the conversation is about xyz niche, or abc product, or even 123 subject matter. Channels with multiple videos and been around for many years:“Valuable (legitimate) channels have been around for several years, while doorway (illegitimate) Youtube Channels rarely are used for any length of time. Therefore, the date when a channel opens is a factor in predicting the legitimacy of a Youtube Channel and the fact that there are many videos on that channel over time even more grasps your foothold in the marketplace”. Keyword in Google Plus Page: After All there is a checkmark to let Google / Youtube know to post any video you post on your youtube channel also to your Google Plus page and they are both intertwined and connected. We’ve seen many rankings using this methodology. Keyword in Domain name where videos are being posted: A site with your youtube videos embedded into your blog or pages tells Google to that this site is about the same content...
Video Optimize Training and Certification

Video Optimize Training and Certification

Learning how to properly optimize and manage a digital video marketing campaign involves a huge learning curve for the majority of marketers. Even if you’ve been involved in multimedia, video and or television production in the past the process of launching a video into the digital stratosphere is complicated. Video Optimize has been leading our industry for many years, we’ve been involved in video marketing since before YouTube existed (it’s hard to believe but there was a time before YouTube). Our founder, Blake Goodwin is passionate about teaching people how to effectively market their products and the products of their clients. Video Marketing is definitely the future of marketing and it’s not going to be long before people completely abandon the old broadcast mediums, such as television, in favor of the freedom to choose what they watch when they watch. TV’s days are numbered, the Internet has already pretty much demolished the print media, at the very least it’s caused traditional print media outlets to reinvent themselves in order to remain relevant. The next step in the Internet revolution, as more and more people have true broadband connectivity in their homes, is going to be the end of broadcast media. As various media outlets lose relevance, unfortunately, so do the skills of traditional marketers. What marketers must do now is reskill or they are going to find themselves drowning in the digital ocean! Video Optimize offers bespoke training and certification programs which are targeted and customized to your specific marketing needs. We understand that different marketers in different industries have different needs, different demographics and different approaches. If you’d...
6 Digital Marketing Lessons from the Pros

6 Digital Marketing Lessons from the Pros

In this blog post we’re going to let loose some trade secrets. Digital marketing is a complex area with many many different facets and navigating it is not for the faint of heart. Over the years we’ve picked up a few tips that make life a whole lot easier. Here are our picks for the top six things you need to know about digital marketing. 1. Social matters, it really matters! No matter how much time, love and effort you put into creating incredible content which is highly engaging and full of relevant information you’re totally wasting your time if you don’t get the word out. Use services like Twitter, Facebook and LinkedIn to really turn up the heat on your posts and give you a shot at that ever-desired virality factor. 2. In a crowded digital space, you’ve got to tell a story! You need to do more than just market your product or business. The most exciting thing about the online world is that it has given us, as marketers, the opportunity to reach people who we may never have reached out to before – but the rules have changed. Make sure that your content is rich, useful and interesting – present yourself as an expert in your space and people will trust you enough to buy. 3. Video is the fastest way to the top of the pops! Video is 53x more likely to rank organically on Google than any other type of content that means you need to get serious about your video marketing strategy, make sure that you understand what meta data matters for...
The 5 Musts of Video Marketing

The 5 Musts of Video Marketing

When you’re embarking on a Video Marketing campaign there are a few basics that you absolutely have to get right in order to avoid wasting money and not getting the results you’re after. Much of this process is just common sense but (as they say) common sense is not always all too common and many people get them totally wrong. Before we start looking at the five musts of Video Marketing let’s take a look at what the goals are of an online video marketing campaign. Obviously your targets will differ business by business and campaign to campaign but there is one axiom in marketing, no matter what the end goal of your campaign is – the first goal is reach. You need to start your efforts with reach in mind, you need to target that reach and you need to be very aware of the key data points you need to watch in order to make sure you get that reach. What we’re going to take a look at in this post is the five things you must do in order to make sure that you get the reach that you need from your campaign. The first thing you must do as a part of any video marketing campaign To quote an old and overused adage. Failing to plan is planning to fail. The first thing you need to know is who you want to reach. Different demographics use different channels and watch different types of video. Different words and styles appeal to different age groups. Step one, before you embark on a video marketing campaign, is to...