Video Marketing Companies: An Introduction

As a small business, you’re always trying to stay on top of marketing and advertising. The need to drum up new business is persistent, and your success depends on your ability to attract new customers and keep up positive relationships with your old ones. One of the best marketing techniques currently available to us is video content marketing (VCM), and one of the best ways for businesses to produce VCM is to work with video marketing companies. As a small businessperson, there’s no denying the power of SEO video marketing. By 2019, video traffic will be 80% of all consumer traffic on the Internet. People who use VCM grow their sales up to 49% faster than those who don’t. Video marketing and SEO is the fastest-growing marketing segment on the Internet. But what exactly is video content marketing? In short: Video Content Marketing → the use of promotional and informative videos to market and advertise your business or brand These videos can take many forms, including: Informational videos about your brand or product How-to’s or demos showing how to use your product Promotional videos showcasing your brand Commentary videos on a trend or event that connects to your brand or product Review videos that showcase a positive review from a satisfied customer Q&A videos on some aspect of your brand or product Live coverage of a special event If you’ve decided that you want to harness the power of video marketing strategy, the logical next step is to find a company that can help you produce your videos. But there are a couple of different types of video marketing...

How To Promote Your YouTube Channel Using Blogging

Having YouTube subscribers is a great way to reach a wide variety of customers who might not otherwise be exposed to your brand. However, if you want your channel to have a truly global reach, it’s best to use targeted YouTube marketing. Did you know that one of the most effective ways to figure out how to promote your YouTube channel is by using your own business blog? Read on for some great advice on how to get more subscribers on YouTube and build interest in your YouTube channel. How To Use Your Blog To Get More Views On YouTube Add a widget to your blog sidebar The sidebar of your blog’s homepage is a great place to promote your social media campaigns, and YouTube is no exception. If you want to advertise your YouTube channel on your blog sidebar, you have two options: You can place a YouTube subscription widget on the sidebar, which allows readers to subscribe automatically to your channel. This widget will display your channel’s # of current subscribers, # of channel views and “subscribe” button. If you don’t have many subscribers and want to keep that information private, on the other hand, you can include a YouTube icon with a link to your channel. Both of these widgets should be available through your blog’s hosting site, like WordPress. Add a widget to your “About Me” page Your blog’s “About Me” page is a great place to further increase YouTube subscribers. You can place a widget on the page which gives people the opportunity to opt in to your channel or explore the videos on...

Digital Asset Management Tools for Video Marketing

At this point, you’ve probably put a lot of effort into your video marketing strategy. And now you’ve got a huge bunch of videos clogging up your hard drive. If you want to make room for the other apps and software you need to run your business, you may want to explore digital asset management tools as a support for your computing needs. What is digital asset management? Digital asset management (DAM) software is the perfect storage solution for small business owners looking for maximum disk space. DAM is a name for software that: Organizes, stores and retrieves photos, music, videos, animations, podcasts and other multimedia content in the cloud (online) Manages digital rights and permissions for this content DAM creates a digital archive, complete with a search engine and a database that organizes your multimedia content. Most DAM software has multi-user functionality, meaning that it can be accessed at any time by more than one person. At its simplest, DAM is a set of database records with summaries that allow you to search and manage content, better known as metadata. By using digital asset management tools, you can store your videos safely and securely in an online archive. In addition, you can access them easily by searching for them using features like the file name, format, means of encoding, or rights of access. This ease of access can help your brand consistency, optimize your workflow, and help you achieve faster turnaround times for projects. Easy access to your videos can also help you repurpose videos more efficiently, allowing for a more effective video marketing strategy. So what are...

Video Marketing Strategy Ideas: 8 Top Tips

When you’re creating a video marketing strategy, it can be tedious to come up with original ideas for video content, week after week. If you want a solid video content strategy, how can you come up with good ideas for videos? Look no further – this guide to 8 of the top types of video posts is the key to maximizing your video content marketing. Read on below for amazing video ideas that will have you increasing your sales conversion rate in no time! 1.Explainer/Introductory This type of video introduces your brand and showcases your products or services. Tremendous potential exists for a wide range of videos in this genre, since your brand is probably positioned uniquely in the market and reflects a well-developed concept. Explainer and introductory videos can explore: Your corporate philosophy and mission What makes your brand different from others on the market Any distinctive products or services you offer Any unusual qualifications or certifications you have Proprietary technologies or systems Different divisions of your company Special projects Social enterprise or philanthropic initiatives Highlights of your relationship with the community 2. Product Demos If you have a line of products, you can showcase them through video posts that demonstrate how they are used or consumed. You could even create a video showing how to use your product in a new or innovative way. You can also create a “compare and contrast” video that pits your product against a major competitor, analyzing which is more effective. 3. Thought Leadership As a manufacturer or service provider, your expertise may represent the cutting-edge in your particular field. It also...

SEO Optimization Tools For Small Business

For advertising or marketing your small business online, search engine optimization (SEO) is an essential strategy. With the right SEO optimization tools, your company can land at the top of search engine results pages (SERPs) on important search engines like Amazon, Yahoo! and Google. Showing up first in search for an important keyword can make the difference between high-performing and lackluster sales. SEO analysis can be complicated and time-consuming, requiring large amounts of personnel, procedures and software. Previously, it could take up to a full year to fully optimize a website for SEO, and you would need to constantly update it afterwards. Even today, there are as many ways to optimize a website as there are SEO experts, and if you want to stay competitive you have to use as many ways as you can. Although you may still want to keep up with SEO optimization on your own, you can also use an SEO analysis tool on the market that allows you to automate your SEO efforts. These new SEO optimization tools help you manage your backlinks, analyze your website’s performance and stability, automate your social media, and find the perfect keywords to enhance your content strategy. Read on for a quick guide to four of the best SEO automation tools on the market today. SE Ranking SE Ranking is a general SEO automation tool that helps you: keep track of backlinks on both yours and others’ websites perform keyword research keep track of your rankings in search audit your website for vulnerabilities that may be stopping you from ranking high in search It’s a great all-inclusive tool...

Marketing Automation Tools For Small Business

As a small business, you’re always trying to increase sales. Staying on top of marketing means keeping up with SEO, running ad campaigns, and developing a sales funnel of targeted e-mails and other strategies that keep your business in the minds of potential customers. You may often dream of marketing automation tools that can streamline the entire process and save you time and effort. Luckily, such tools exist! Marketing automation platforms offer a streamlined, one-stop option for managing your marketing campaigns. Ranging from bare-bones free services to programs costing thousands of dollars a month, there’s something for everybody. These platforms offer a range of customized services: E-mail automation using multiple sales funnels, engagement monitoring (click-open rate, response rate, etc.), behavioral targeting and more Event and project management Predictive analysis Cross-testing and other testing Lead nurturing Social media marketing Read on below for an introduction to several of the best marketing automation tools for small business on the market. HubSpot HubSpot is a popular inbound marketing platform that allows you to attract, cultivate and convert leads through: Blogging Social media monitoring and publishing SEO Email marketing automation Analytics Through one convenient dashboard, you can manage your entire online marketing strategy and develop an effective approach that will bring you a steady stream of business. Marketo Marketo is one of the industry’s only all-in-one marketing automation tools that offers a broad spectrum of services, including: Marketing automation Email automation Digital ad campaigns Social media management Marketing analytics Content analytics Marketo doesn’t offer quotes for its bundles of services, but you can contact them via their website for more information. Pardot Pardot...

The Latest SEO Tips And Tricks From Search Engine Roundtable

Looking for the latest search engine optimization (SEO) tips and tricks? The online SEO magazine Search Engine Roundtable recently published a groundbreaking study by Local SEO Guide which looked at which SEO tools are currently most effective on Google. Read on for cutting-edge ideas on how to improve your SEO efforts and rank high in Google search!   Business Reviews One of the best ways to rank high on Google is to have plenty of reviews on Yelp, Google My Business, and other review sites. Google ranks your site based on how many reviews customers post yearly, weekly and monthly, in that order. It also counts the percentage and number of reviews responded to by your staff team. Finally, it ranks your site based on the keywords used in the reviews, including the city and state of your business.   Backlinks After reviews, backlinks are the third best way to rank high in Google search. Backlinks are activated URLs on other people’s pages that, when clicked, take them to the website you’re optimizing for. Google often penalizes companies that use fake pages to create backlinks, or that use low-quality pages like link farms. It also penalizes companies that use personal blogs as link farms, posting their URLs in the comments sections of obscure blogs. The best backlinks use the business city and state, or targeted keywords, as part of the URL link, creating a custom link that says something like, “To learn more about rodent racing, click HERE”. These words, when clicked, take the customer to your business URL. This custom link text is known in the SEO world...

The Advanced Guide to Youtube SEO Tips and Techniques Part 1

Video SEO Tips and Techniques for Youtube Part 1 Part 1  by: Video Optimize Download the PDF Version Youtube Channel “The difference between a Youtube Channel that’s brand new versus one that is 1 year old is really not too much difference at all”. In other words, they do use Channel age…but it’s not very important. Keyword Appears in the Channel Name: This does boost the channel and let Google know what the channel is about, and adds relevancy. Google does bold keywords that appear in any URL. Keywords appear in the comments: A channel that that has keywords in the comments let’s Google know that the conversation is about xyz niche, or abc product, or even 123 subject matter. Channels with multiple videos and been around for many years:“Valuable (legitimate) channels have been around for several years, while doorway (illegitimate) Youtube Channels rarely are used for any length of time. Therefore, the date when a channel opens is a factor in predicting the legitimacy of a Youtube Channel and the fact that there are many videos on that channel over time even more grasps your foothold in the marketplace”. Keyword in Google Plus Page: After All there is a checkmark to let Google / Youtube know to post any video you post on your youtube channel also to your Google Plus page and they are both intertwined and connected. We’ve seen many rankings using this methodology. Keyword in Domain name where videos are being posted: A site with your youtube videos embedded into your blog or pages tells Google to that this site is about the same content...

Video Optimize Training and Certification

Learning how to properly optimize and manage a digital video marketing campaign involves a huge learning curve for the majority of marketers. Even if you’ve been involved in multimedia, video and or television production in the past the process of launching a video into the digital stratosphere is complicated. Video Optimize has been leading our industry for many years, we’ve been involved in video marketing since before YouTube existed (it’s hard to believe but there was a time before YouTube). Our founder, Blake Goodwin is passionate about teaching people how to effectively market their products and the products of their clients. Video Marketing is definitely the future of marketing and it’s not going to be long before people completely abandon the old broadcast mediums, such as television, in favor of the freedom to choose what they watch when they watch. TV’s days are numbered, the Internet has already pretty much demolished the print media, at the very least it’s caused traditional print media outlets to reinvent themselves in order to remain relevant. The next step in the Internet revolution, as more and more people have true broadband connectivity in their homes, is going to be the end of broadcast media. As various media outlets lose relevance, unfortunately, so do the skills of traditional marketers. What marketers must do now is reskill or they are going to find themselves drowning in the digital ocean! Video Optimize offers bespoke training and certification programs which are targeted and customized to your specific marketing needs. We understand that different marketers in different industries have different needs, different demographics and different approaches. If you’d...

6 Digital Marketing Lessons from the Pros

In this blog post we’re going to let loose some trade secrets. Digital marketing is a complex area with many many different facets and navigating it is not for the faint of heart. Over the years we’ve picked up a few tips that make life a whole lot easier. Here are our picks for the top six things you need to know about digital marketing. 1. Social matters, it really matters! No matter how much time, love and effort you put into creating incredible content which is highly engaging and full of relevant information you’re totally wasting your time if you don’t get the word out. Use services like Twitter, Facebook and LinkedIn to really turn up the heat on your posts and give you a shot at that ever-desired virality factor. 2. In a crowded digital space, you’ve got to tell a story! You need to do more than just market your product or business. The most exciting thing about the online world is that it has given us, as marketers, the opportunity to reach people who we may never have reached out to before – but the rules have changed. Make sure that your content is rich, useful and interesting – present yourself as an expert in your space and people will trust you enough to buy. 3. Video is the fastest way to the top of the pops! Video is 53x more likely to rank organically on Google than any other type of content that means you need to get serious about your video marketing strategy, make sure that you understand what meta data matters for...