Why Video?
June 1st, 2009 by Blake
Whew, I don’t know where to start! Let me begin with the bottom line: Video converts
prospects like no other medium in the history of advertising, period.
Now before I start flinging statistics, let’s just speak logically:
1. Video utilizes full visual and audio power. It uses not a phone, print, or website;
but dynamic, high tech visuals and audio that irresistibly seduces the prospect into
taking action. The persuasion power difference is utterly obvious. Are you more
inclined to buy a candy bar by reading words about it, or by seeing tantalizing close
ups of it while listening to a sultry voice describe how delicious it is?
2. Video consumption naturally caters to the viewer. The fact is that humans are
instinctive and lazy. We don’t want to exert attention to read something we haven’t
asked for. This has been the primary hurdle for all advertising. Video is the godsend
for this problem, as streaming video requires no reading effort, and immediately
attracts the viewer’s instincts (Who doesn’t start watching at least the beginning of
video media?).
3. Video establishes rapport. Especially at the local business level, the prospect
gains a feel for the good-nature of the seller, thus establishing the all-important
initial bond with the prospect. As a result he feels an odd commitment to follow up
with the seller.
4. Video is free of pay-per-click risk. Every PPC user knows how pay per click
arbitrage cripples their advertising budget. The paid for clicks cost more than they’re
worth, and they are often not legit. There’s very little that can stop it…except video.
If your video media is not bound to a PPC structure, then you are immune to fraud!
5. Video is now affordable. Until now, television commercial costs reserved their use
for large companies. The internet has made this playing field flat! It is no longer who
has the most money, but who can best leverage current technology.
6. Video versus everything else. Of surveyed moviegoers…
48% watched little or no TV at all.
49% don’t subscribe to newspapers.
46% don’t subscribe to magazines.
52% listen to little or no radio.
This gives interactive media a distinct advantage over other platforms.” –Comscore
OK, now for a few statistics. Buckle your seatbelts, be stunned, then pause and really think
about what these numbers mean:
1. Prospects are 3-4 times more likely to respond to a video rather than written
words. -Comscore
2. Of the 80% of viewers that have watched a video, 52% have then taken some
action on its content. -Kelsey Group
3. People remember 10% of what they read, but 50% of what they hear and
see. -Burst Media
Scorching case studies:
1. “According to Alexis Martin, owner of MyCubanStore.com, a niche business that sells
Cuban clothing and items, the recent video they ran on their home page provided a
287 percent return on investment. ‘Our video outperformed Yahoo, MSN and
Google PPC, plus my newsletter,’ Martin says.” -Jim Kukral of Revenue
2. “DiscoveryStore.com recently tested out a video for a Mother’s Day promotion. The
results were a 78 percent increase in revenue. -Jim Kukral of Revenue
So there you have it. If you’re not advertising with video, you’re not advertising.
Why is getting new customers so easy?
June 1st, 2009 by Blake
Is it getting tough to find customers? Are the traditional marketing methods like newspaper or shopper ads not working like they use to or getting too costly for the results they do produce?
Well, there’s some good news for a change.
Brand new innovations make it possible to shoot inexpensive TV-style commercials and put them on the Internet to generate leads and customers for your business almost overnight.
We call it Web video marketing and it is really starting to take off.
It quickly generates highly qualified local leads and seamlessly delivers your offer to get them in the door.
The cost doesn’t even come close what a TV commercial would cost—in fact it is probably comparable to what you’re paying now for newspaper or yellow pages ads.
You get exposure all over the Internet and at or near the top of the Internet search engines like Google, and Yahoo.
Bob Costello of Erin’s Granite Countertops in Maryland says “We’re getting two to three new calls a day which translates into $20,000 to $30,000 new business a month… All I know is that we’re busy in an economy that stinks.”
You can see here where several of his videos are in the top ten search rankings on Google.
Now, I have to confess we use a “secret weapon” to get your video all over the Web so fast and inexpensively. I’d be glad to tell you all about it and talk to you about your business and how Web video marketing might help you get more leads and customers.
Just fill out the contact form on this website or call me at 818-437-1651 for a free marketing consultation or I’ll call you to set up a time when I can stop by. I have some other results to show you when we get together. You have to see them to believe it!
I look forward to meeting you and talking about how we can help your business right now.