Search Engines
June 1st, 2009 by BlakeThere are many search engines such as the majors Google, Yahoo, and MSN, but there are countless minor ones such as AOL, ASK, Dogpile, Hotbot, Altavista, CNN etc…
Quickly finding the data you are looking for is a major priority!
Try using quotes ” ______ ” in your search: Instead of Temecula Real Estate you could type in “Temecula Real Estate”. This narrows down the search results considerably, yielding a great chance to find “EXACTLY” what you seek.
The ABC’s of Google Video Part 2
June 1st, 2009 by BlakeK. Most Blogged Videos – Google Video recently added a “Most Blogged Videos” to its site. If you go to video.google.com you will notice under the logo the words “Video Beta”. Within this exists a section for “Most Blogged” videos- the most discussed videos in the social blogging community. Notice the links in this section all lead into Youtube- the biggest social network and largest website in the world. Hmmm… are you starting to get any marketing ideas?
L. Most Shared Videos – These are the most shared videos through email. Recently Video Optimize noticed that Google and Youtube link their accounts and mail boxes together, so its clients only need log into one account. As Gmail has replaced most peoples’ Yahoo mail, Google have given the people one more reason to use their media.
M. Most Viewed Videos – It’s tough for a video to break into this section, but if you do your propagation skyrockets, since everyone wants to view what the fuss is about. Personally I like watching the grassroots guys and gals- the folks with 3 and 5 views. You never know what diamonds lie in the rough!
N. Movers and Shakers section – “Movers & Shakers” is a section that breaks down, country by country, a video’s views. It’s nice to see the tastes of foreign folks, and how the internet has allowed the world to interact like never before. Be a Mover, Be a Shaker, and don’t be a Google Video Faker. OK, well that was lame but it rhymed. 
O. About Google Video -Here’s a great tip: Go to google.com, and click on “more” toward the upper left center. Video will be the first option. Click it to enter Google Video. Navigate to one of the pages, and then scroll down. You will see a link that says “about Google Video” Enjoy!
P. Google Video Blog – Scroll down on the main page of Google and you will see at the bottom Google has their own Video Google Blog. You can subscribe to this using Google reader, or one of the many other applications, to stay current with the video trends
Q. Upload Video – Here is my favorite part of Google Video. Once you have an account, simply click on upload video button (It’s toward the upper right of your screen.) There is an option called “desktop uploader. You can simply upload your video file in either AVI, MPEG, Quciktime, Real, or Windows Media, and then title it (Video Optimize has found the titling step critical in video optimization) Now add a description in this part. It is helpful to start with http://www.________.com because it will give you an incoming link to your site. You may want to begin and end with this. It is important for your title and description to be as specific and accurate as possible so your audience isn’t frustrated; in addition, add as many rich keywords as possible to drive traffic the video’s way. Next, select the Genre such as “business”, “comedy”, or “news”. Select the language you are speaking so it reaches the right audience. Finally, select your video to be “Public” to allow the search engines to propagate it.
R. Editing Your Video – Once your video is uploaded you can go back and edit the title or description if you wish. Here is an example of why this can be important: Let’s say your video relates to lions, and there premiers a popular lion show on The Discovery Channel. You may want to write the title of that show into your title or description in order to attract the show’s followers to your video. Video Optimize has found that by staying current on the news and competitors of your niche, these traction opportunities arise time and again. Get into the searchers mind and think what they would search for if they were to seek out your video. As we do at Video Optimize, ask friends and keep trying different keyphrases.
S. Google Video’s Advanced Options – In this section you can set up a viewing charge, enable or prevent downloads, even set up a day pass to watch the video. Another nice neat feature is the ability to offer a preview of the video.
T. Google Video Preferences – Here is a really neat section of Google Video – By clicking the “preferences” tab you can choose to have Google tips, and the search, in the language of your choice. Secondly, there is a “SafeSearch” filtering option that might be used by parents to filter out explicit images on the family computer. I don’t like my results filtered at all so I simply select “Do Not Filter My Search Results”. The default is moderate filtering “Filter explicit images only – default behavior”. Finally, this preferences section allows you to control the number of results listed per page. Most users stick with the default of 10 listings, but most don’t know they can view up to 100 at a time!
The ABC’s of Google Video Part 1
What is RSS
June 1st, 2009 by BlakeWell, it depends on who you ask! This internet acronym stands for either “Real Simple Syndication” or “Rich Site Summary.” Whatever you want to call it, RSS is an active web marketer’s best friend.
Technically speaking, an RSS feed is a tool that can be implemented in a website to allow a guest to stay up to date on the site’s new information without ever returning to the site. In other words, if you need the latest financial news from The Wall Street Journal website, all you need to do is find its RSS
icon, and click “subscribe”, and you will receive any new WSJ article on your browser as soon as it’s posted! By continually adding sites to your RSS reader, you are effectively creating your own personal newspaper!
Oh yeah, before you can enjoy this uber-convenient technology, you must first take about 50 seconds to download one of countless free RSS readers across the web.
Now let’s talk RSS and marketing.
Firstly, if submitted correctly, RSS feeds are readily indexed by search engines, and major sites such as Feed Burner, Feedster, and Technorati. This indexing now gives you multiple coveted backlinks! If you further insert links inside your feeds, that’s even more backlinks to your site. With a steady flow of fresh
RSS publications, your website will continue to gain backlinks, thus resulting in an inevitable rise in the search engine pages! Furthermore, RSS is the modern alternative to email lists.
Instead of burning hours fulfilling email newsletters, now your clients can simply click your RSS button, and stay informed on all your new information! In addition, you can syndicate the information of other websites on your website, thus allowing your subscribers to receive your original information along with
your handpicked information from other sites. This offers your subscribers a delectable opportunity—an abundant stream of high quality information relevant to your niche. Once erected, a quality RSS feed gains a loyal following… that is primed to buy your products!
Why Video?
June 1st, 2009 by Blake
Whew, I don’t know where to start! Let me begin with the bottom line: Video converts
prospects like no other medium in the history of advertising, period.
Now before I start flinging statistics, let’s just speak logically:
1. Video utilizes full visual and audio power. It uses not a phone, print, or website;
but dynamic, high tech visuals and audio that irresistibly seduces the prospect into
taking action. The persuasion power difference is utterly obvious. Are you more
inclined to buy a candy bar by reading words about it, or by seeing tantalizing close
ups of it while listening to a sultry voice describe how delicious it is?
2. Video consumption naturally caters to the viewer. The fact is that humans are
instinctive and lazy. We don’t want to exert attention to read something we haven’t
asked for. This has been the primary hurdle for all advertising. Video is the godsend
for this problem, as streaming video requires no reading effort, and immediately
attracts the viewer’s instincts (Who doesn’t start watching at least the beginning of
video media?).
3. Video establishes rapport. Especially at the local business level, the prospect
gains a feel for the good-nature of the seller, thus establishing the all-important
initial bond with the prospect. As a result he feels an odd commitment to follow up
with the seller.
4. Video is free of pay-per-click risk. Every PPC user knows how pay per click
arbitrage cripples their advertising budget. The paid for clicks cost more than they’re
worth, and they are often not legit. There’s very little that can stop it…except video.
If your video media is not bound to a PPC structure, then you are immune to fraud!
5. Video is now affordable. Until now, television commercial costs reserved their use
for large companies. The internet has made this playing field flat! It is no longer who
has the most money, but who can best leverage current technology.
6. Video versus everything else. Of surveyed moviegoers…
48% watched little or no TV at all.
49% don’t subscribe to newspapers.
46% don’t subscribe to magazines.
52% listen to little or no radio.
This gives interactive media a distinct advantage over other platforms.” –Comscore
OK, now for a few statistics. Buckle your seatbelts, be stunned, then pause and really think
about what these numbers mean:
1. Prospects are 3-4 times more likely to respond to a video rather than written
words. -Comscore
2. Of the 80% of viewers that have watched a video, 52% have then taken some
action on its content. -Kelsey Group
3. People remember 10% of what they read, but 50% of what they hear and
see. -Burst Media
Scorching case studies:
1. “According to Alexis Martin, owner of MyCubanStore.com, a niche business that sells
Cuban clothing and items, the recent video they ran on their home page provided a
287 percent return on investment. ‘Our video outperformed Yahoo, MSN and
Google PPC, plus my newsletter,’ Martin says.” -Jim Kukral of Revenue
2. “DiscoveryStore.com recently tested out a video for a Mother’s Day promotion. The
results were a 78 percent increase in revenue. -Jim Kukral of Revenue
So there you have it. If you’re not advertising with video, you’re not advertising.
Who Is Video Optimize?
June 1st, 2009 by Blake
Video Optimize is the vanguard of the newly dominating internet technique of video optimization.
How did we get to be the leader in this field?
We were first to see the internet video trend, even before Google purchased YouTube for $1.65 billion. We were first to understand its significance, so much so that we began a rigorous exploration of the technical details that determined relevance of video media to internet search engines. When we started our research back in 2006, the video advertising market expenditure totaled $161 million. This number is estimated to grow to an astounding $5 billion by 2012— 1/3 of all online advertising spending. Such statistics put Video Optimize in an exciting position indeed.
Because so much of premium video optimization depends on progressing web 2.0 trends, it is our continuing priority to stay abreast of all emerging social networks, including video sharing sites, bookmarking sites, blog hubs, podcast groups, and others that incorporate video media in some way, so that we may utilize their power and reach towards the single goal of making our selected video media profoundly visible across the world wide web.
What does this mean to you?
It means that if we are not yet working with a qualified company in your marketplace and locality, then we can exclusively dominate your online customer base for your company, guaranteed.