The 5 Musts of Video Marketing

When you’re embarking on a Video Marketing campaign there are a few basics that you absolutely have to get right in order to avoid wasting money and not getting the results you’re after. Much of this process is just common sense but (as they say) common sense is not always all too common and many people get them totally wrong. Before we start looking at the five musts of Video Marketing let’s take a look at what the goals are of an online video marketing campaign. Obviously your targets will differ business by business and campaign to campaign but there is one axiom in marketing, no matter what the end goal of your campaign is – the first goal is reach. You need to start your efforts with reach in mind, you need to target that reach and you need to be very aware of the key data points you need to watch in order to make sure you get that reach. What we’re going to take a look at in this post is the five things you must do in order to make sure that you get the reach that you need from your campaign. The first thing you must do as a part of any video marketing campaign To quote an old and overused adage. Failing to plan is planning to fail. The first thing you need to know is who you want to reach. Different demographics use different channels and watch different types of video. Different words and styles appeal to different age groups. Step one, before you embark on a video marketing campaign, is to...

What effective Video Marketing does for your in the Search results.

Everyone knows that video marketing is essential if you want to be seen on the Internet. It separates you from your competition, engages your audience and – if it’s done properly – results in more sales, more revenue and more market share. There is something else, extremely important, that properly positioned YouTube video will do for you in the SERPS (Search Engine Results Pages). Your results in the search pages are known as snippets. The reason they’re called snippets is because that’s exactly what they are – they’re a microcosm of your website. Your page title, description and other information like the URL is all compressed into a few lines. You don’t have a lot of real estate in the SERPS to make an impact and anything you can do to stand out will make a huge difference to your click through rate (CTR). Let’s take a look at a Google results page with some YouTube rich snippets: Which listings did you notice immediately? The two with the images next to them, right? Of course you did! Those are more than just pretty pictures, they’re actual YouTube Video Thumbnails, and they’re clickable. What so of difference would appearing like that on a page full of standard old snipets make to your click through rate? The answer is a HUGE difference. So how do you get your Google snippet looking like that? By properly optimizing your YouTube video, anything at all that you can do to separate yourself in the SERPS is going to mean money in the bank for your business, so don’t take YouTube Video, and rich snippets...

YouTube Optimization, The Basics

Firstly a very happy new year to our readers, we hope that 2015 is a great year full of prosperity for you, your family and your business interests. We have a lot of really interesting, in depth content coming your way in the next twelve months so be sure to stay tuned to the blog and follow our team on twitter: @videooptimize. To kick the year off we’re going to take a look at what you can do to increase the reach of a video that you’ve posted on YouTube. We’re also going to drill down on a few things you can do to greatly increase your click throughs and conversion rates on the video sharing platform. First off, make sure you’ve ticked off these three things – they will have a huge impact on where you appear in the YouTube search results and also how your video appears in the Google results. We all know already that in order to increase the liklihood of a web page appear in the Google SERPS (or Search Engine Results Pages to the unitiated) it is all about keywords and relevance. The same applies to video, here is how to make sure your video can be found easily: 1) Make sure you use keywords in the title of the video and if you want people to call you then include your telephone number as well. 2) Make sure you have a keyword loaded description (not keyword stuffed) that is relevant to both your site and your title. 3) Make sure you use a transcript. YouTube can automatically generate a transcription using speach...

What is a Google Snippet?

What is a Google Snippet and why does it matter? A Google Snippet, simply put, is the way that the link to your website is displayed in the Google Search Engine Result Pages (or SERPs to those in the know). Google takes a range of different pieces of information to build a snippet, these include your page title, meta keywords and videos that are referenced in your XML sitemap. In the video below our CEO and founder, Blake Goodwin demystifys the Google Snippet: Google Snippet Square As a part of our services for our clients and partners everyone gets an optimized Google Snippet for their site, it’s an essential part of optimized video. Take a look at our examples page here to see what effective, optimized video content can do for you in the search...

Why Video SEO? | 4 reasons YouTube marketing is the way to go

It seems like everyone is talking about the power of Video marketing and optimization these days. It’s all the rage, and it’s no fad. As one of the oldest companies in the sapce (we’ve been using Video Marketing to bring our clients and partners HUGE success for over 7 years now) we are not surprised by this. Why is it so effective, what makes all the difference and what do you need to consider if you’re going to get it done, and get it done right? 1. Customers and potential customers love it, engage with it and send it viral. When it comes to virality nothing works better than video. If you want to get your content shared organically then effectively produced, high quality video content is absolutely the way to go. It’s not just cute or funny videos about cats either. Plenty of corporate videos have gone viral, of course we haven’t all got the resources or market penetration of Coca Cola or Cadbury but the fact is that you’ve got a much better chance of driving organic, targeted traffic to your online assets if you’re leveraging video. You can be creative and funny or perhaps controversial. You can deliver good quality information. You can review products that you’re marketing. There are plenty of ways to utilize video to provide something that people are going to want to watch, want to share and want to engage with. You’re achievments with effective video content are twofold. One you are positioning your brand as an authority in the space that you’re operating in, this means that when someone needs something...

Things to think about before engaging with a video marketing company

What to think about before hiring a video marketing company? Where to allocate the marketing budget is probably your toughest decision as a business owner. Marketing is a moveable feast, it’s difficult to track return on your investment and it’s hard to get right. Every business owner knows that they should be doing video marketing online but most of them don’t know where to get started. The reality is that many make the fatal decision of creating some sort of a slideshow clip, setting it to music and going it alone. Don’t waste your time and money, but don’t be cheap. This results in lots of wasted time, effort and money. There’s no point in putting a video online if you’re only going to get 100 views a year and you haven’t considered what is required to make that video convert viewers into customers. After that experience business owners will often make a decision to hire someone to help them out with their video and the marketing thereof. There are a few very serious considerations that you have to take on board before you even consider committing to any sort of an agreement with a company that is offering services of that nature. First off, they should not be talking about video production as their primary source of income. Video marketing and video production are two completely different things and if they are not prepared to use content that you provide then they’re just trying to make as much as they can out of you. That said, if your video is not up to standard then a good marketing...

Video Marketing Strategy: The Gateway to your Success

Video Marketing Strategy is very different from other online content marketing strategies, it’s well established that effective use of online video is an essential part of any business’ online marketing approach but if it’s not done properly then it is not going to work effectively. First you need to make sure that you have a great video, that might mean spending some money on production. The days when you could put a slideshow on YouTube are well and truly over, what you need to do is have a presence that shows your potential customers how it is that you are separated from your competition. Once you’ve got your video produced then it’s time to get it onto your chosen video sharing sites. YouTube is a must but don’t forget about other sites like Vimeo and DailyMotion, it might seem like a waste of time but because there’s less competition it can be much easier to rank and they’ve both got millions of regular users. Also you’ll need to make sure that your content is properly optimized for SEO – that means transcripts, titles and video descriptions. The same rules apply here as apply to anything else you’re going to put online. The next thing you need to do is make sure that you promote that brilliant, well produced video through every single possible social channel that you have in place. This has to be done properly and the copy that you attach to your video has to make it not only appealing to search engines but it also has to make people WANT to watch it. If you get...