The ABC’s of Google Video Part 2June 1st, 2009 by Blake
K. Most Blogged Videos – Google Video recently added a “Most Blogged Videos” to its site. If you go to video.google.com you will notice under the logo the words “Video Beta”. Within this exists a section for “Most Blogged” videos- the most discussed videos in the social blogging community. Notice the links in this section all lead into Youtube- the biggest social network and largest website in the world. Hmmm… are you starting to get any marketing ideas?
L. Most Shared Videos – These are the most shared videos through email. Recently Video Optimize noticed that Google and Youtube link their accounts and mail boxes together, so its clients only need log into one account. As Gmail has replaced most peoples’ Yahoo mail, Google have given the people one more reason to use their media.
M. Most Viewed Videos – It’s tough for a video to break into this section, but if you do your propagation skyrockets, since everyone wants to view what the fuss is about. Personally I like watching the grassroots guys and gals- the folks with 3 and 5 views. You never know what diamonds lie in the rough!
N. Movers and Shakers section – “Movers & Shakers” is a section that breaks down, country by country, a video’s views. It’s nice to see the tastes of foreign folks, and how the internet has allowed the world to interact like never before. Be a Mover, Be a Shaker, and don’t be a Google Video Faker. OK, well that was lame but it rhymed.
O. About Google Video -Here’s a great tip: Go to google.com, and click on “more” toward the upper left center. Video will be the first option. Click it to enter Google Video. Navigate to one of the pages, and then scroll down. You will see a link that says “about Google Video” Enjoy!
P. Google Video Blog – Scroll down on the main page of Google and you will see at the bottom Google has their own Video Google Blog. You can subscribe to this using Google reader, or one of the many other applications, to stay current with the video trends
Q. Upload Video – Here is my favorite part of Google Video. Once you have an account, simply click on upload video button (It’s toward the upper right of your screen.) There is an option called “desktop uploader. You can simply upload your video file in either AVI, MPEG, Quciktime, Real, or Windows Media, and then title it (Video Optimize has found the titling step critical in video optimization) Now add a description in this part. It is helpful to start with http://www.________.com because it will give you an incoming link to your site. You may want to begin and end with this. It is important for your title and description to be as specific and accurate as possible so your audience isn’t frustrated; in addition, add as many rich keywords as possible to drive traffic the video’s way. Next, select the Genre such as “business”, “comedy”, or “news”. Select the language you are speaking so it reaches the right audience. Finally, select your video to be “Public” to allow the search engines to propagate it.
R. Editing Your Video – Once your video is uploaded you can go back and edit the title or description if you wish. Here is an example of why this can be important: Let’s say your video relates to lions, and there premiers a popular lion show on The Discovery Channel. You may want to write the title of that show into your title or description in order to attract the show’s followers to your video. Video Optimize has found that by staying current on the news and competitors of your niche, these traction opportunities arise time and again. Get into the searchers mind and think what they would search for if they were to seek out your video. As we do at Video Optimize, ask friends and keep trying different keyphrases.
S. Google Video’s Advanced Options – In this section you can set up a viewing charge, enable or prevent downloads, even set up a day pass to watch the video. Another nice neat feature is the ability to offer a preview of the video.
T. Google Video Preferences – Here is a really neat section of Google Video – By clicking the “preferences” tab you can choose to have Google tips, and the search, in the language of your choice. Secondly, there is a “SafeSearch” filtering option that might be used by parents to filter out explicit images on the family computer. I don’t like my results filtered at all so I simply select “Do Not Filter My Search Results”. The default is moderate filtering “Filter explicit images only – default behavior”. Finally, this preferences section allows you to control the number of results listed per page. Most users stick with the default of 10 listings, but most don’t know they can view up to 100 at a time!
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