Video Optimize Training and Certification

Video Optimize Training and Certification

Learning how to properly optimize and manage a digital video marketing campaign involves a huge learning curve for the majority of marketers. Even if you’ve been involved in multimedia, video and or television production in the past the process of launching a video into the digital stratosphere is complicated. Video Optimize has been leading our industry for many years, we’ve been involved in video marketing since before YouTube existed (it’s hard to believe but there was a time before YouTube). Our founder, Blake Goodwin is passionate about teaching people how to effectively market their products and the products of their clients. Video Marketing is definitely the future of marketing and it’s not going to be long before people completely abandon the old broadcast mediums, such as television, in favor of the freedom to choose what they watch when they watch. TV’s days are numbered, the Internet has already pretty much demolished the print media, at the very least it’s caused traditional print media outlets to reinvent themselves in order to remain relevant. The next step in the Internet revolution, as more and more people have true broadband connectivity in their homes, is going to be the end of broadcast media. As various media outlets lose relevance, unfortunately, so do the skills of traditional marketers. What marketers must do now is reskill or they are going to find themselves drowning in the digital ocean! Video Optimize offers bespoke training and certification programs which are targeted and customized to your specific marketing needs. We understand that different marketers in different industries have different needs, different demographics and different approaches. If you’d...

Video Marketing Services – What you need to know

Video marketing services are the future of online marketing, they present one of the fastest ways for any business to get themselves to the top of the search results.  There are a lot of agencies operating in the space and some are better than others.  Here are a few tips and tricks on how to choose a video marketing service that will help you both save money and maximize your video marketing results. YouTube Marketing isn’t the only thing that video marketing services provide YouTube is certainly the biggest video marketing platform out there but it’s not the only option.  If your video marketing company tells you that YouTube marketing is all that they are going to focus on then you should treat that as a huge red flag.   YouTube should most certainly be a big part of your video marketing strategy but you’ve got to spread your wings a bit.  Here are some other services that you’ve really got to make sure you use if you want maximum reach for your video: Vimeo: With 130 million monthly visitors this is an essential part of your video strategy. Localvideo.tv: LocalVideo.tv uses an in depth localization approach to geo-target your video marketing. Dailymotion: 100 million monthly visitors can’t be wrong, Daily Motion is a great way to generate leads. Vine: Vine is owned by Twitter, so if you’re planning on a social campaign then it will be a huge help. Local Video Marketing is a great way for offline businesses to rank Video marketing services that are working with business that are looking for offline leads – like plumbers, landscapers and automotive...
Things to think about before engaging with a video marketing company

Things to think about before engaging with a video marketing company

What to think about before hiring a video marketing company? Where to allocate the marketing budget is probably your toughest decision as a business owner. Marketing is a moveable feast, it’s difficult to track return on your investment and it’s hard to get right. Every business owner knows that they should be doing video marketing online but most of them don’t know where to get started. The reality is that many make the fatal decision of creating some sort of a slideshow clip, setting it to music and going it alone. Don’t waste your time and money, but don’t be cheap. This results in lots of wasted time, effort and money. There’s no point in putting a video online if you’re only going to get 100 views a year and you haven’t considered what is required to make that video convert viewers into customers. After that experience business owners will often make a decision to hire someone to help them out with their video and the marketing thereof. There are a few very serious considerations that you have to take on board before you even consider committing to any sort of an agreement with a company that is offering services of that nature. First off, they should not be talking about video production as their primary source of income. Video marketing and video production are two completely different things and if they are not prepared to use content that you provide then they’re just trying to make as much as they can out of you. That said, if your video is not up to standard then a good marketing...
Video Marketing Strategy: The Gateway to your Success

Video Marketing Strategy: The Gateway to your Success

Video Marketing Strategy is very different from other online content marketing strategies, it’s well established that effective use of online video is an essential part of any business’ online marketing approach but if it’s not done properly then it is not going to work effectively. First you need to make sure that you have a great video, that might mean spending some money on production. The days when you could put a slideshow on YouTube are well and truly over, what you need to do is have a presence that shows your potential customers how it is that you are separated from your competition. Once you’ve got your video produced then it’s time to get it onto your chosen video sharing sites. YouTube is a must but don’t forget about other sites like Vimeo and DailyMotion, it might seem like a waste of time but because there’s less competition it can be much easier to rank and they’ve both got millions of regular users. Also you’ll need to make sure that your content is properly optimized for SEO – that means transcripts, titles and video descriptions. The same rules apply here as apply to anything else you’re going to put online. The next thing you need to do is make sure that you promote that brilliant, well produced video through every single possible social channel that you have in place. This has to be done properly and the copy that you attach to your video has to make it not only appealing to search engines but it also has to make people WANT to watch it. If you get...