Digital Asset Management Tools for Video Marketing - Video Optimize

Digital Asset Management Tools for Video Marketing

At this point, you’ve probably put a lot of effort into your video marketing strategy. And now you’ve got a huge bunch of videos clogging up your hard drive. If you want to make room for the other apps and software you need to run your business, you may want to explore digital asset management tools as a support for your computing needs.

What is digital asset management? Digital asset management (DAM) software is the perfect storage solution for small business owners looking for maximum disk space. DAM is a name for software that:

  • Organizes, stores and retrieves photos, music, videos, animations, podcasts and other multimedia content in the cloud (online)
  • Manages digital rights and permissions for this content

DAM creates a digital archive, complete with a search engine and a database that organizes your multimedia content. Most DAM software has multi-user functionality, meaning that it can be accessed at any time by more than one person. At its simplest, DAM is a set of database records with summaries that allow you to search and manage content, better known as metadata.

By using digital asset management tools, you can store your videos safely and securely in an online archive. In addition, you can access them easily by searching for them using features like the file name, format, means of encoding, or rights of access. This ease of access can help your brand consistency, optimize your workflow, and help you achieve faster turnaround times for projects. Easy access to your videos can also help you repurpose videos more efficiently, allowing for a more effective video marketing strategy.

So what are the best DAM programs for small businesses? Here’s a quick guide to the top DAM software on the market. All of these programs include:

  • Robust search and filtering features
  • Smooth workflow and approvals
  • Public portals, accessible online
  • Customizable dashboards

Additional features are listed for each program.

1.Wiredrive

Wiredrive is a multi-user DAM program that starts at $249 per month. Its features include:

  • An easy video review process with logged, time-stamped, and exportable comments and approvals for effective decision-making
  • Easy functionality for building and sharing custom, branded presentations

2.IntelligenceBank DAM

IntelligenceBank DAM is a DAM program that is billed at $250 to $830+ per month, depending on the size of the solution you require. Its best features include:

  • Sharing and embedding of videos and other media
  • Web-to-print creative templates
  • Automatic keyword tagging for easy SEO

In addition, the software boasts a custom connector to Adobe InDesign CC, for those using that software.

3.Brandfolder

Brandfolder does not offer price quotes on their website, but they do have programs for small businesses. Some of their custom features include:

  • An Brandfolder event feed to help you keep tabs on your team
  • A visual-based dashboard that’s easy to navigate
  • Custom privacy and permission settings

If you’re considering a video marketing strategy for your business, digital asset management tools are the perfect choice to streamline your workflow and maximize your results. Try one today and see how it can improve your efficiency.

At this point, you’ve probably put a lot of effort into your video marketing strategy. And now you’ve got a huge bunch of videos clogging up your hard drive. If you want to make room for the other apps and software you need to run your business, you may want to explore digital asset management tools as a support for your computing needs.

What is digital asset management? Digital asset management (DAM) software is the perfect storage solution for small business owners looking for maximum disk space. DAM is a name for software that:

  • Organizes, stores and retrieves photos, music, videos, animations, podcasts and other multimedia content in the cloud (online)
  • Manages digital rights and permissions for this content

DAM creates a digital archive, complete with a search engine and a database that organizes your multimedia content. Most DAM software has multi-user functionality, meaning that it can be accessed at any time by more than one person. At its simplest, DAM is a set of database records with summaries that allow you to search and manage content, better known as metadata.

By using digital asset management tools, you can store your videos safely and securely in an online archive. In addition, you can access them easily by searching for them using features like the file name, format, means of encoding, or rights of access. This ease of access can help your brand consistency, optimize your workflow, and help you achieve faster turnaround times for projects. Easy access to your videos can also help you repurpose videos more efficiently, allowing for a more effective video marketing strategy.

So what are the best DAM programs for small businesses? Here’s a quick guide to the top DAM software on the market. All of these programs include:

  • Robust search and filtering features
  • Smooth workflow and approvals
  • Public portals, accessible online
  • Customizable dashboards

Additional features are listed for each program.

1.Wiredrive

Wiredrive is a multi-user DAM program that starts at $249 per month. Its features include:

  • An easy video review process with logged, time-stamped, and exportable comments and approvals for effective decision-making
  • Easy functionality for building and sharing custom, branded presentations

2.IntelligenceBank DAM

IntelligenceBank DAM is a DAM program that is billed at $250 to $830+ per month, depending on the size of the solution you require. Its best features include:

  • Sharing and embedding of videos and other media
  • Web-to-print creative templates
  • Automatic keyword tagging for easy SEO

In addition, the software boasts a custom connector to Adobe InDesign CC, for those using that software.

3.Brandfolder

Brandfolder does not offer price quotes on their website, but they do have programs for small businesses. Some of their custom features include:

  • An Brandfolder event feed to help you keep tabs on your team
  • A visual-based dashboard that’s easy to navigate
  • Custom privacy and permission settings

If you’re considering a video marketing strategy for your business, digital asset management tools are the perfect choice to streamline your workflow and maximize your results. Try one today and see how it can improve your efficiency.

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