For advertising or marketing your small business online, search engine optimization (SEO) is an essential strategy. With the right SEO optimization tools, your company can land at the top of search engine results pages (SERPs) on important search engines like Amazon, Yahoo! and Google. Showing up first in search for an important keyword can make the difference between high-performing and lackluster sales.
SEO analysis can be complicated and time-consuming, requiring large amounts of personnel, procedures and software. Previously, it could take up to a full year to fully optimize a website for SEO, and you would need to constantly update it afterwards. Even today, there are as many ways to optimize a website as there are SEO experts, and if you want to stay competitive you have to use as many ways as you can.
Although you may still want to keep up with SEO optimization on your own, you can also use an SEO analysis tool on the market that allows you to automate your SEO efforts. These new SEO optimization tools help you manage your backlinks, analyze your website’s performance and stability, automate your social media, and find the perfect keywords to enhance your content strategy. Read on for a quick guide to four of the best SEO automation tools on the market today.
- SE Ranking
SE Ranking is a general SEO automation tool that helps you:
- keep track of backlinks on both yours and others’ websites
- perform keyword research
- keep track of your rankings in search
- audit your website for vulnerabilities that may be stopping you from ranking high in search
It’s a great all-inclusive tool for companies looking to create a general SEO strategy for their websites. Plans start at $7 per month and go up to $189 per month at the Enterprise level.
A1QA is an SEO audit tool that helps you measure website performance and stability, things which can keep a website from ranking high in search. It offers a wide variety of test options, including testing for mobile-friendly and cross-browser functionality as well as keyword optimization. Services from A1QA don’t come cheap, typically starting at $10,000+, but A1QA is a highly-regarded company.
Hootsuite is a social media manager that allows you to use one convenient dashboard for all of your campaigns. With Hootsuite, you can:
- Schedule posts ahead of time on several different sites, including Facebook, Twitter, and LinkedIn
- Track keywords
- Analyze the success of your various campaigns
You can use Hootsuite on your mobile phone, which is another selling point. Hootsuite is very reasonably priced, with a free membership available for up to 3 sites and prices ranging from $19 for a Professional membership, to $599 for a Business membership, to custom pricing for Enterprise memberships.
YourAmigo is a B2B company that offers one of the best SEO optimization tools on the market. It creates new leads for companies through a unique approach involving several steps.
- First, YourAmigo uses software to search millions of pages related to keywords in your industry.
- It then determines the most effective keywords and strategies on those pages, and creates millions of new pages using those strategies and keywords that act as backlinks to your website.
YourAmigo can generate between 3% to 25% of extra revenue for users, justifying its high prices.