In this blog post we’re going to let loose some trade secrets. Digital marketing is a complex area with many many different facets and navigating it is not for the faint of heart. Over the years we’ve picked up a few tips that make life a whole lot easier. Here are our picks for the top six things you need to know about digital marketing.

1. Social matters, it really matters!
No matter how much time, love and effort you put into creating incredible content which is highly engaging and full of relevant information you’re totally wasting your time if you don’t get the word out. Use services like Twitter, Facebook and LinkedIn to really turn up the heat on your posts and give you a shot at that ever-desired virality factor.

2. In a crowded digital space, you’ve got to tell a story!
You need to do more than just market your product or business. The most exciting thing about the online world is that it has given us, as marketers, the opportunity to reach people who we may never have reached out to before – but the rules have changed. Make sure that your content is rich, useful and interesting – present yourself as an expert in your space and people will trust you enough to buy.

3. Video is the fastest way to the top of the pops!
Video is 53x more likely to rank organically on Google than any other type of content that means you need to get serious about your video marketing strategy, make sure that you understand what meta data matters for ranking, and make sure that you produce video that really gets your market interested in what you’ve got to say.

4. The money is in the list!
If you want to get regular, solid organic sales then you’ve got to make sure that you are in a position to reach out to people who are interested in what you’ve got to offer. That means that if you don’t have a newsletter, giveaway or something similar on your site that requires people to give you their email address then you’re doing it totally wrong.

5. Use your offline assets to drive people to your online assets
Marketing is online and offline, it is all encompassing and it is the most important thing you can do for your business. The big thing that sets online marketing apart is the ease with which you can use online marketing to build solid, enduring and long lasting relationships with your prospects. Make sure that your physical signage, business cards and vehicles all drive people to your website.

6. Get all the traffic that you want, but without a call to action it’s a waste of time!
Getting people to your website or video is only the first part of the process. You need to make sure that you give them a solid call to action if you’re planning on converting them into a customer. The old adage “ask for the business” applies to any marketing discussion, no matter if it’s online or offline. Always be closing and convert, convert, convert!

We hope you’ve enjoyed these insider tips to effective online marketing. If you’d like to have a conversation with the experts in video marketing about what we can do for your business, click here to book an appointment.