What is a Google Snippet and why does it matter?

A Google Snippet, simply put, is the way that the link to your website is displayed in the Google Search Engine Result Pages (or SERPs to those in the know). Google takes a range of different pieces of information to build a snippet, these include your page title, meta keywords and videos that are referenced in your XML sitemap. In the video below our CEO and founder, Blake Goodwin demystifys the Google Snippet:

As a part of our services for our clients and partners everyone gets an optimized Google Snippet for their site, it’s an essential part of optimized video. Take a look at our examples page here to see what effective, optimized video content can do for you in the search results!