As a small business, you’re always trying to increase sales. Staying on top of marketing means keeping up with SEO, running ad campaigns, and developing a sales funnel of targeted e-mails and other strategies that keep your business in the minds of potential customers. You may often dream of marketing automation tools that can streamline the entire process and save you time and effort.
Luckily, such tools exist! Marketing automation platforms offer a streamlined, one-stop option for managing your marketing campaigns. Ranging from bare-bones free services to programs costing thousands of dollars a month, there’s something for everybody.
These platforms offer a range of customized services:
- E-mail automation using multiple sales funnels, engagement monitoring (click-open rate, response rate, etc.), behavioral targeting and more
- Event and project management
- Predictive analysis
- Cross-testing and other testing
- Lead nurturing
- Social media marketing
Read on below for an introduction to several of the best marketing automation tools for small business on the market.
- HubSpot
HubSpot is a popular inbound marketing platform that allows you to attract, cultivate and convert leads through:
- Blogging
- Social media monitoring and publishing
- SEO
- Email marketing automation
- Analytics
Through one convenient dashboard, you can manage your entire online marketing strategy and develop an effective approach that will bring you a steady stream of business.
- Marketo
Marketo is one of the industry’s only all-in-one marketing automation tools that offers a broad spectrum of services, including:
- Marketing automation
- Email automation
- Digital ad campaigns
- Social media management
- Marketing analytics
- Content analytics
Marketo doesn’t offer quotes for its bundles of services, but you can contact them via their website for more information.
- Pardot
Pardot is a marketing automation platform built on the world’s #1 CRM, or client resource management system. Using it, marketing and sales teams can work together to find and nurture leads, close more deals, and maximize ROI. Pardot offers these teams a variety of features, including:
- Streamlined lead management
- Smarter lead generation
- Effortless email marketing
- Seamless sales alignment
- Insightful ROI reporting
Fees for Pardot range from $1,000 to $3,000 per month, depending on the size and level of customization you require.
- ActiveCampaign
ActiveCampaign is one of the industry’s most distinguished marketing automation tools that offers the ability to create powerful automated marketing and sales processes. The software is responsive to the needs and interests of individual contacts, allowing you to send relevant, personalized messages in real time. ActiveCampaign provides a range of features, including:
- Marketing automation
- Sales automation
- Email marketing automation
- Comprehensive analytics
Monthly fees for ActiveCampaign range from $17-$229 per month, depending upon your needs.