Having YouTube subscribers is a great way to reach a wide variety of customers who might not otherwise be exposed to your brand. However, if you want your channel to have a truly global reach, it’s best to use targeted YouTube marketing. Did you know that one of the most effective ways to figure out how to promote your YouTube channel is by using your own business blog? Read on for some great advice on how to get more subscribers on YouTube and build interest in your YouTube channel.
How To Use Your Blog To Get More Views On YouTube
Add a widget to your blog sidebar
The sidebar of your blog’s homepage is a great place to promote your social media campaigns, and YouTube is no exception. If you want to advertise your YouTube channel on your blog sidebar, you have two options:
- You can place a YouTube subscription widget on the sidebar, which allows readers to subscribe automatically to your channel. This widget will display your channel’s # of current subscribers, # of channel views and “subscribe” button.
- If you don’t have many subscribers and want to keep that information private, on the other hand, you can include a YouTube icon with a link to your channel. Both of these widgets should be available through your blog’s hosting site, like WordPress.
Add a widget to your “About Me” page
Your blog’s “About Me” page is a great place to further increase YouTube subscribers. You can place a widget on the page which gives people the opportunity to opt in to your channel or explore the videos on it.
Embed or add a link to a matching YouTube video within a blog post
If you’ve written a blog post about a given subject, maybe you’ve made a YouTube video about it too. Take advantage of the perfect opportunity to market your YouTube channel by embedding or linking to your video within the matching blog post.
Embed or add a link to a complementary YouTube video within a blog post
Maybe you haven’t made a YouTube video about the exact subject your blog post explores, but you have a video that addresses some aspect of it, or is related to it in some way. By embedding or linking to your video within the blog post, you further educate your readers and increase YouTube subscribers at the same time.
Create a special blog post just for your YouTube video
Another strategy is to make a specific blog post just for sharing your latest video. You can embed the video into the post and write a short description of the video and any other information you want to include.
Create a special blog page dedicated to your YouTube channel
If you really want to promote your YouTube channel on your company blog, you can create a page of your blog that displays all of your YouTube videos from your channel. You can do this by adding a page on the Page Editor, and then using a plugin that allows you to embed all of your YouTube videos onto the page (WordPress Video Gallery is a good one for WordPress). For those who are curious about how to get more subscribers on YouTube and give them a wide exposure to your channel as well, this is the perfect solution.
Add a call to action
When you add a call to action for your readers to subscribe to your YouTube channel, you can dramatically increase conversions of readers to YouTube subscribers.
Add “Welcome” video to blog landing page
By embedding a “Welcome” video that introduces you and your brand into your blog landing page, you can introduce viewers to your YouTube channel and help develop a personal connection with them as well.