Search Engine Optimization (or SEO) is the process of getting your website on page one of Google, it is an inexact science and there are plenty of people who have differing opinions on what works and what doesn’t. Get it right and you’ll generate traffic to your site which, assuming you’ve been very serious about mastering the art of converting your visitors, should translate into big revenues. Get it wrong and you could get your site struck off the search engines all together. Ignore it and you lose out to your competitors every single time someone searches for relevant keywords.
There is a trick that everyone has up their sleeves and that many people are not using effectively though. Online video, and by that I don’t mean a Youtube video that has had three views in the past 18 months. The trick with leveraging online video for your business effectively is to optimize your video channels and to use your video assets creatively by integrating them with your other content in ways that engage your customers. Take a look at this infographic where we examine some of the things that make Youtube such a fantastic marketing tool. (click on it for the full size version).
So the question is, what’s the secret ingredient to properly using video to generate and convert traffic to your website? Here are a few extremely important things to remember:
- You need to have high quality video.
- You need to make that video informative.
- You need to make sure that you are keyword optimizing your surrounding copy.
- Share, share and share again!
What happens when you get it right?
Huge increases in traffic, conversions and revenues. It really is as simple as that.
So what are you waiting for?
Online video is the number one tool in your online marketing toolbox, if you like us to help you along we’re always happy to do so click here to set a time for us to get in touch.