What is a Google Snippet?
What is a Google Snippet and why does it matter? A Google Snippet, simply put, is the way that the link to your website is displayed in the Google Search Engine Result Pages (or SERPs to those in the know). Google takes a range of different pieces of information to...
Why Video SEO? | 4 reasons YouTube marketing is the way to go
It seems like everyone is talking about the power of Video marketing and optimization these days. It's all the rage, and it's no fad. As one of the oldest companies in the sapce (we've been using Video Marketing to bring our clients and partners HUGE success for over...
Things to think about before engaging with a video marketing company
What to think about before hiring a video marketing company? Where to allocate the marketing budget is probably your toughest decision as a business owner. Marketing is a moveable feast, it's difficult to track return on your investment and it's hard to get right....
Video Optimization, The Secret Sauce | Infographic
In today's infographic we take a look at some of the secrets, tips and tricks that can make your online video marketing efforts really go off with a bang.
Video Marketing Strategy: The Gateway to your Success
Video Marketing Strategy is very different from other online content marketing strategies, it's well established that effective use of online video is an essential part of any business' online marketing approach but if it's not done properly then it is not going to...
5 Questions to Ask before working with a Video Marketing Agency
1) Have you worked with other businesses in my industry or in similar industries? This is extremely important because no two industries are created equal and a video marketing company that understands your niche will be a far stronger partner than one who...
5 essential tips for effective video marketing
Online video is a brilliant way to grow your web presence but let's be honest, how often do you come across a video on YouTube that is brilliantly produced but is getting ten views a year? Why does that happen? It's simple - YouTube is not a set and forget content...
Why Video makes such a huge difference in the Google Search Results Pages
It doesn't have to be difficult to dominate Google. Sometimes it can seem pretty confusing, with pandas and penguins and algorythms and all that jazz. The reality is that the recent updates make it easier for people who have quality content to get their way up the...
How one California company is generating a million dollars a year online
In this week's client profile we are going to take a look at what effective video optimization and marketing has done for the AM PM Door Company in California. Kelvin and his team have really managed to get some serious traction out of their online marketing spend as...
Search Engine Optimized Video: Why does it matter and what difference can it make?
Search Engine Optimization (or SEO) is the process of getting your website on page one of Google, it is an inexact science and there are plenty of people who have differing opinions on what works and what doesn't. Get it right and you'll generate traffic to your site...