What is a Google Snippet?

What is a Google Snippet?

What is a Google Snippet and why does it matter? A Google Snippet, simply put, is the way that the link to your website is displayed in the Google Search Engine Result Pages (or SERPs to those in the know). Google takes a range of different pieces of information to...

5 essential tips for effective video marketing

5 essential tips for effective video marketing

Online video is a brilliant way to grow your web presence but let's be honest, how often do you come across a video on YouTube that is brilliantly produced but is getting ten views a year? Why does that happen? It's simple - YouTube is not a set and forget content...