video marketing companiesAs a small business, you’re always trying to stay on top of marketing and advertising. The need to drum up new business is persistent, and your success depends on your ability to attract new customers and keep up positive relationships with your old ones. One of the best marketing techniques currently available to us is video content marketing (VCM), and one of the best ways for businesses to produce VCM is to work with video marketing companies.

As a small businessperson, there’s no denying the power of SEO video marketing. By 2019, video traffic will be 80% of all consumer traffic on the Internet. People who use VCM grow their sales up to 49% faster than those who don’t. Video marketing and SEO is the fastest-growing marketing segment on the Internet.

But what exactly is video content marketing? In short:

Video Content Marketing → the use of promotional and informative videos to market and advertise your business or brand

These videos can take many forms, including:

  • Informational videos about your brand or product
  • How-to’s or demos showing how to use your product
  • Promotional videos showcasing your brand
  • Commentary videos on a trend or event that connects to your brand or product
  • Review videos that showcase a positive review from a satisfied customer
  • Q&A videos on some aspect of your brand or product
  • Live coverage of a special event

If you’ve decided that you want to harness the power of video marketing strategy, the logical next step is to find a company that can help you produce your videos. But there are a couple of different types of video marketing companies on the market, each with their own unique set of strengths and skills. Wondering how to find the right video marketing agency for you? Here’s a quick guide to both kinds, complete with suggestions on which would better meet your unique marketing needs.

Studios and Video Production Companies

Studios and video production companies specialize in filmmaking and video technology. In other words, their focus is on creating and producing professional-grade video footage that can easily be shared via social media or other platforms, including TV and YouTube. These companies are experts in the fields of lighting, staging, shooting and editing and are able to capture whatever you envision for your video.

For small businesses, these companies are good to use when you have a clear picture of exactly what you want your finished product to be. When you’re clear on what your brand message, approach and philosophy are, you may be able to do most of the planning for your VCM. The important thing is that the videos are consistent with your brand and marketing strategy/plan.

Video Marketing Company or Agency

A video marketing agency combines the work of a studio or video production company with additional services in the areas of marketing and advertising. These agencies specialize in creating top-quality video footage that aligns with your sales and marketing strategies and goals. If you are inexperienced in marketing, or unsure how video content marketing fits into your overall brand strategy, hiring an agency is the way to go.

The key to the effectiveness of these agencies is their ABILITY TO TAP INTO YOUR BRAND. The most important thing about a video marketing strategy is that it’s consistent with your brand. Everything from the colors to the setting to the language used in a video must appeal to your target customer and reflect your brand. Studios and video production companies can’t help you with these things, but a video marketing agency definitely can.

Even if you don’t have a clear vision for your brand, an agency can help you develop a branding strategy that makes sense for your company. While a complete brand makeover may be beyond the expertise of such an agency, they can provide enough direction to create an appropriate video marketing strategy. These services can add significant value to your sales and marketing plan.