Video marketing services are the future of online marketing, they present one of the fastest ways for any business to get themselves to the top of the search results. There are a lot of agencies operating in the space and some are better than others. Here are a few tips and tricks on how to choose a video marketing service that will help you both save money and maximize your video marketing results.
YouTube Marketing isn’t the only thing that video marketing services provide
YouTube is certainly the biggest video marketing platform out there but it’s not the only option. If your video marketing company tells you that YouTube marketing is all that they are going to focus on then you should treat that as a huge red flag. YouTube should most certainly be a big part of your video marketing strategy but you’ve got to spread your wings a bit. Here are some other services that you’ve really got to make sure you use if you want maximum reach for your video:
- Vimeo: With 130 million monthly visitors this is an essential part of your video strategy.
- Localvideo.tv: LocalVideo.tv uses an in depth localization approach to geo-target your video marketing.
- Dailymotion: 100 million monthly visitors can’t be wrong, Daily Motion is a great way to generate leads.
- Vine: Vine is owned by Twitter, so if you’re planning on a social campaign then it will be a huge help.
Local Video Marketing is a great way for offline businesses to rank
Video marketing services that are working with business that are looking for offline leads – like plumbers, landscapers and automotive repair shops – really need to focus on local optimization. This could be a case of more of a focus being put on specific cities and or suburbs or even a case of modifying a video multiple times to rank it for geo focused search terms. If you are a business that needs inbound offline leads from your marketing campaign then be sure to push your video marketing service to get down to the nitty gritty of local video marketing.
How to get free advice on video marketing services
If you’ve got a proposal or a quote from a video marketing service that you’d like someone to look over then feel free to contact us. We are always happy to look over a report and give you objective feedback with no obligation. This can be a great way for you to have an expert look over what has been proposed to you and have a general discussion about what the video marketing service got right and what they’ve got wrong.