Video Marketing Strategy is very different from other online content marketing strategies, it’s well established that effective use of online video is an essential part of any business’ online marketing approach but if it’s not done properly then it is not going to work effectively.
First you need to make sure that you have a great video, that might mean spending some money on production. The days when you could put a slideshow on YouTube are well and truly over, what you need to do is have a presence that shows your potential customers how it is that you are separated from your competition.
Once you’ve got your video produced then it’s time to get it onto your chosen video sharing sites. YouTube is a must but don’t forget about other sites like Vimeo and DailyMotion, it might seem like a waste of time but because there’s less competition it can be much easier to rank and they’ve both got millions of regular users. Also you’ll need to make sure that your content is properly optimized for SEO – that means transcripts, titles and video descriptions. The same rules apply here as apply to anything else you’re going to put online.
The next thing you need to do is make sure that you promote that brilliant, well produced video through every single possible social channel that you have in place. This has to be done properly and the copy that you attach to your video has to make it not only appealing to search engines but it also has to make people WANT to watch it.
If you get a well produced video that is properly optimized onto the right sites and push it properly down the correct social channels then you can expect tremendous results.
Not only is video 50x more likely to rank on search engines such as Google it is also the highest converting content that you can possibly publish. That means that if you do it well you can expect not only high volumes of traffic but traffic that will readily convert into sales.
If you’re interested in exploring the possibilities of utilizing online video to expand your business, dominate your market and rank your site in search results then drop us a line for a no obligation, completely free consultation. We’re always happy to talk to savvy business owners about the biggest content marketing revolution in the history of the Internet!